Jamie - Great piece. Love the humor. How do you think the men's beauty space will fare on Amazon? And do you feel that Indie, prestige brands like Blu Atlas and Supply can get noticed by men buying higher priced skincare and grooming products on Amazon? Would love your thoughts.
I think men's premium personal care will be tougher, but it's still a big opportunity. Often, the end consumer of those products isn't same as the purchaser (the women in the lives of the men), so brands need to be thoughtful about who they're marketing to. But this leaves huge gaps especially in the gifting realm.
Jamie - Great piece. Love the humor. How do you think the men's beauty space will fare on Amazon? And do you feel that Indie, prestige brands like Blu Atlas and Supply can get noticed by men buying higher priced skincare and grooming products on Amazon? Would love your thoughts.
I think men's premium personal care will be tougher, but it's still a big opportunity. Often, the end consumer of those products isn't same as the purchaser (the women in the lives of the men), so brands need to be thoughtful about who they're marketing to. But this leaves huge gaps especially in the gifting realm.